With the help of shopping patterns and personal health data, a person could be identified as at risk for a specific illness and sent preventive measures via text message. An appointment could then be scheduled if the condition got worse.
For instance, a doctor could use voice commands to order a prescription, and the medication would then be delivered to the patient’s door. This scenario could be made possible with Amazon’s intention to enter the healthcare industry.
The company has a wide range of resources that it can use to transform the way healthcare is delivered. These include its massive supply chain, e-commerce platform, and over 80 million Prime members. Its mission statement aims to be the world’s most customer-focused company.
Innovation and Technology
Through its Prime program, Amazon allows customers to receive almost anything they want in just two days. In some areas, it can deliver the items in less than two hours. Its virtual assistant Alexa, Dash, and smart speakers, such as the Echo, can also help people manage tasks. The company’s technology could help improve how people access and manage their healthcare.
Autonomous vehicles could be used to transport patients and provide medicine deliveries. Amazon could lower the cost of healthcare and offer it at a convenient time and place for patients.
With a clear understanding of the future technology platforms, healthcare organizations can start preparing for the changes affecting how consumers seek services. They should also consider how these innovations could help them connect with their customers and provide more convenient and personalized care.
Partnering with organizations like Amazon, which are developing these kinds of tools, will allow healthcare to stay ahead of the curve.
Using Data as a Driver
Amazon’s massive customer data has created a robust recommender system, which suggests products based on past purchases. According to Business Insider, Prime members spend more on products than non-members.
Through its acquisition of Whole Foods Market, Amazon could use the data collected in-store to create a more accurate portrait of its customers. In addition to providing relevant recommendations, Amazon could also use this information to improve the health of its customers.
Amazon could then use this data to suggest various products to help its customers manage their health. This method of care could reduce the likelihood of customers experiencing health problems.
Amazon could also use this data to identify high-risk or chronically ill customers. The increasing emphasis on value-driven growth could provide healthcare systems with the necessary tools to improve the quality of care.