The complexity of the healthcare industry’s digital transformation and professional development programs will increase in 2023. But, as the year progresses, the patterns and paths toward addressing these issues will become more apparent.

Extending the Clinical Revolution Beyond the Office

The changes that will affect the healthcare industry in 2023 will have a significant impact on the way the clinical side of the healthcare system is structured.

Pharmacies taking on more responsibilities

In response to the COVID-19 pandemic, various roles within the pharmacy industry were expanded. Pharmacists played a vital role in supporting the education of patients and ensuring the availability of non-routine medicine in hospitals. They also provided mass immunization and gained widespread visibility in the dispensing of medications.

According to Annie Lambert, a clinical program manager, the roles of pharmacy technicians and pharmacists will continue to expand. They will also become more involved in providing direct patient care.

Greg Samos, the President and CEO of clinical effectiveness, believes that the technology will allow organizations to improve the efficiency and effectiveness of their operations.

The public health emergency and the loosening of regulations during the pandemic will significantly influence how the industry is structured.

Next Level Telehealth

The rapid emergence and growth of the telehealth and telemedicine market have generated a lot of attention. However, the technology’s potential to transform the healthcare industry must be accompanied by accurate and evidence-based data availability.

Due to the increasing number of questions about the quality of virtual care and the decision-making process, the development of evidence-based solutions has become a vital component of the healthcare industry’s efforts to improve the efficiency of its operations. 

As the public and private sectors continue to fund telehealth studies, more research will be conducted on various aspects of the technology. These include the effectiveness of remote teams, the difference between addressing access issues and using telehealth as a choice, and the quality of virtual care.

According to Yaw Fellin, the Vice President of Product and Solutions of clinical effectiveness, the organization’s priority in 2023 will be to establish a framework that will allow stakeholders, such as patients, providers, and tech developers, to align themselves with the latest standards in virtual care.

More Personalized Patient Communication

In addition to the coordination between the various technology players, the providers will also need to be aware of the increasing demand for personalized digital content. Developing this content will allow patients to make informed decisions regarding their health.

In 2023, the healthcare industry will invest in developing more inclusive and personalized educational content. This type of content will be able to reflect the diverse backgrounds of patients.